In today’s fast-paced environment, it is crucial to find unique ways to make you and your product or service stand apart from all the other marketing campaigns competing for your prospects’ attention. Video marketing isn’t new. But it’s proving to have a strong, powerful and effective component of marketing strategy. Has anyone not been sent a video with a punchy message or shared a video that is emotionally charged?
Because of our busy lives, many people prefer to watch two-minute videos to reading 15 minutes of the same information. All the presenters at INBOUND’s 2017 marketing and sales conference agreed that nearly half of all content marketers should produce in 2017. Content Marketing Institute’s B2B Content Marketing Report: 2017 Benchmarks. Budgets. and Trends Report shows that only 60% have used pre-produced videos as content marketing strategies, while 10% are using live streaming.
You should be if you aren’t yet. If you still need convincing, these are the 5 benefits of using a video marketing agency that will benefit your business.
1. Video can increase conversion rates
Video should be seen in an investment. HubSpot says that including video on a landingpage can increase conversions up to 80%. The video of a compelling presenter can have a dramatic effect on buying behavior. It can persuade visitors to convert to customers or leads. This is a far better way to learn than simply reading the same information. A powerful selling tool is the ability to convey emotions using video. They can be used as tutorials or testimonials depending on the angle.
2. Video can be a powerful addition to your email marketing campaigns.
Email overload can lead to email overload. It’s becoming increasingly difficult to get someone to open your email. Simply using the word “video” in your subject can increase open rates and decrease unsubscriber rates. An email with video can increase the click-through rate by 200-300% – that’s a staggering statistic. In most cases, it is much easier to view a video than to read text. This can be especially useful if your video is showing how to use your product, or communicating something that you cannot convey through the written words.
3. Search engines love video.
Search engines want content that is engaging. Video is the most popular way to attract more people and get longer pages viewed. YouTube is also the second most popular search engine after Google. You can increase your search visibility by putting your video on YouTube and your website. Your chances of being found increase if you share your video on social media.
4. Video builds credibility and trust.
Video is a great tool to build a persona for your company or brand. It allows you to communicate with your viewers and gain their trust. 90% of users agree that product videos help in making decisions. You will gain trust by sharing more videos to educate and inform customers. Trust leads to sales.
5. Video encourages social shares.
Let’s face the facts, viral videos have become a mainstream phenomenon. 92% of mobile users share their videos with others. This is your opportunity to have fun and show the world what your company stands for.
Your imagination is all that’s needed to make video marketing a reality. You have many options, from creating a How-To video to using Facebook Live, to choosing from a variety of other possibilities. Video isn’t just for big companies anymore. Everyone should embrace video.
Copyright – Classicalnet