Here’s the basic information about Jerry Lorenzo’s legendary Fear of God brand, that has become a staple in the world of streetwear.
Fear of God creator Jerry Lorenzo has a long and winding career. He’s worked at a store in the stockroom of the company Diesel to handling scholarship and partnerships with The Los Angeles Dodgers, to managing Dodgers star Matt Kemp — he even held lavish parties to attract athletes and rappers. With the cash he earned from these events, Lorenzo then began producing clothing.
The first was the hoodie, which was short-sleeved, that had zippers on the side Then he moved onto the elongated tshirt and much more. In the year 2012 Lorenzo was able to sell his designs to Big Sean — through the connections to his wife. The result was Ye who was then Kanye West — contacting Lorenzo for a consultation on the collection he was creating using A.P.C. The conversation would develop into an ongoing relationship in which Lorenzo developed tour merchandise in support of Yeezy, Donda and many other projects.
God vs Fear God in contrast to God’s Fear vs God Essentials
In the year 2015 Fear of God was growing rapidly and was becoming among the top sought-after streetwear brands. Always an entrepreneur, the only thing Lorenzo was looking to make his clothing more accessible . He ended up working with PacSun to launch an affordable brand known as F.O.G. When asked to explain why he took the choice to enter the market more easily, Lorenzo said to The Cut: “I have many family members who go to PacSun than I do at Barneys To be honest I’d like to be somewhere that my family and friends can come to visit me and feel proud of my accomplishments.” F.O.G. was a staple for a couple of years and then in 2018, Lorenzo chose to shut down the company in favor of Essentials.
Essentials like the name suggests, makes collections of pieces that are simple in soft tones. While F.O.G. was basically a cheaper variant that Fear of God, Essentials was Lorenzo’s effort to categorize his creations. Since its debut, Essentials has grown in popularity and as the streetwear lovers will confirm, it’s the most effective way to access the designs of Lorenzo.
The fear of God Collaborations
Like most clothing brands in the street, Fear of God has been in collaboration with numerous brands and individuals throughout its history. In the past, from Nike and Converse to Converse as well as Vans, Jay-Z to Kendrick Lamar and many others, Fear of God has been bold in its collaborations.
One of our favorite collections to date has been that of the partnership together with Union LA, to celebrate the long-running retailer’s 30th anniversary. In a partnership to Essentials, Lorenzo put out an assortment of stunning pieces, ranging from the tie dye Essentials hoodie, t-shirts and hoodies to many muted t-shirts shorts, joggers, and caps. This is one of the more brighter collections Lorenzo has released as part of his Essentials brand, and fans were awestruck by the collection.
Fear of God’s Kids Collection
Streetwear for children isn’t an entirely new idea and, as a father himself, it’s no surprise to learn that Lorenzo has explored the market by launching Essentials. The brand has released a variety of collections throughout the years, and the clothes don’t deviate away from the style that is typical of adult collection. The majority of pieces are knitwearsuch as t-shirts, shorts, Hoodies, and joggers in muted colors.
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