For marketing purposes SMS is on the rise. This is for a reason. Nomophobia (aka the fear of losing your smartphone) is real Your customers are addicted to watching their phones.
As companies get into SMS and the top brands are racing ahead , embracing mass, automated SMS marketing in order to deliver powerful message to consumers as fast and cost-effectively as they can.
Bulk text messaging makes use of the high-volume SMS gateway to send one message – that can be customized and sent to as many people as you’d like. It’s also effective.
Are you trying you to persuade your staff that mass Marketing via SMS is the best way to take? Here are seven benefits that marketers should not be missing out on.
1. Get results faster by using a high cut-through
There’s a lot of noise. It can be difficult for marketers to grab their customers’ attention and their wallets when so many channels and brands are competing for attention.
Nothing can cut through the clutter better than an easy text message.
With an percent open rates, you are sure your messages will be read. And, even better, they get noticed quickly. Most people read 90% of messages in less than 90 seconds. This is what we refer to as time-sensitive and targeted marketing.
2. Reduce costs by using a low-cost SMS plan.
As your budgets decrease and budgets shrink, you must be aware of the best way to invest your marketing dollars.
Marketing via bulk SMS is not just cost-effective, it provides a huge return on your money. With messages that cost just one cent and plans that start at EUR25 monthly it is possible to get started with no overlay – and then see the results roll into.
3. Deliver unbelievable ROI
Due to its high cut-through as well as its quick conversion rates and low costs SMS can provide a staggering ROI. When you’re measuring the response rate such as click-throughs, sales or click-throughs SMS is almost certain to yield results.
4. Start your journey by sending bulk SMS, speedy
Do you like the idea of sending your message to the world as quickly and efficiently as you can? Bulk SMS fulfills all of the boxes in this case.
If you use a text messaging platform such as MessageMedia you can establish an account in just an hour. There aren’t any complicated platforms or tools to master. There is only one simple interface to connect to all your customers.
By integrating with any of your favorite marketing platforms you’ll be able to keep everything in one place and get the job accomplished quicker.
5. A wide variety of case types
From sales to product launches from back-in-stock announcements to invitations to events There are many ways to engage with your clients via bulk SMS.
Take a look at all the times in a client’s journey that you have to interact with them. Compare this to the cost and efficiency of sending mass text messages. If it’s more practical to send SMS messages instead then go ahead.
6. Every message should be personal
Mass marketing is the norm of the last decade. Nowadays, consumers prefer personal campaigns that address them directly. The best part? Personalisation is simple with mass SMS marketing.
It is possible to customize bulk messages to include content that ranges from the name of a client as well as their birthday. Or from their names to discount coupons. Whatever is relevant to the message that you’re trying to send.
7. SMS is an incredible team player.
Marketing is an all-team effort. Every channel should collaborate, working together to help each other achieve the highest results. SMS is more than proving its role in the team by helping to drive customers to your other channels, and helping you achieve your marketing goals overall.
For instance, if you observe that customers don’t open emails, send them a an instant text message so that they are aware that it’s within their email inbox. However you can use social media to convince customers to subscribe to messages via SMS regarding flash sales.
8. Help customers to feel heard
Did you know that you can easily facilitate two-way communication even through massive, automated text messages? It’s a fantastic way to increase engagement, and let your customers feel appreciated and heard.
For instance, a short “Reply Y, N” to schedule reminders could be extremely helpful to your staff. Also, you can develop polls or get feedback from customers regarding how they feel about your services.
9. Automate your schedule and forget it
Alongside helping you distribute messages to many clients, mass SMS also helps to free up time for your team as well. Automate SMS to send relevant messages, like support call follow-ups as well as new leads or sales generation opportunities, reminders for meetings and much more. In this way there’s no chance that your support staff or sales may forget to press’send’.
Are you ready to start with mass marketing using SMS?
If you’re convinced of the advantages of mass SMS marketing, you’re now ready to make it work for your company. Contact our experts to learn further…
Copyright – Classicalnet