Businesses that use animated explainer videos to explain services report higher sales by more than 80%. Explainer videos are helpful for customers to understand a product or service.
It’s great for businesses to work with an explainer video company for your marketing strategy. Continue reading to discover seven of the many advantages of animated explainer videos.
1. They show how to solve problems
Many customers are looking for solutions to their problems and driving business. Animated explainer videos make it easier to illustrate a problem and show its solution.
Customers do not like to have to go through a lot of company literature. Animations can be more engaging and creative than written explanation videos.
Video design is fun and short. It keeps customers interested and makes products and services easily understandable. The animated explainer videos can be paused to ensure that no important information is lost.
2. Animated Videos Add Emotion
We are often influenced by our emotions and make decisions based on how they feel. Only 10% of the information that our brains can process successfully is visual so our emotions are often visually driven. And 65% of people are visual learners, so beyond its emotional impact, presenting information visually is more engaging.
Traditional promotional literature is more emotionally charged than stock photos, and they rarely convey any meaningful information.
Animations are a great way to explain complex concepts. They are able to communicate information visually while appealing viewers’ emotions via images and music.
3. Website traffic increases by using animated explainer videos
A landing page with an animated explainer video can increase traffic and conversion rates by as much as 80%.
How did this happen? Internet search engines prefer web pages with video content. They are easier for Internet bots and spiders to identify and crawl. Web crawlers (also known as spiders) are search engines that catalog all information on the World Wide Web. This allows search engines such as Google to find it quickly when users type in search terms.
These benefits are amplified if the video is shared via social media sites and included in email blasts.
Animated explainer video is an inexpensive and effective way for your product or services to be seen.
4. Search Engine Optimization is Boosted with Animated Explainer Video
You have already seen how animated explainer video are appealing to web crawlers who index web content for search engines. Videos also help with marketing strategies by improving your SEO. Here’s how:
An animated explainer video is a great way to get many social media shares. This can generate backlinks. Backlinks are created when one website links with another. They are essential in achieving high SEO rankings.
A well-made animated explainer video can help establish your authority in a particular topic, product or service. Your website can be the one everyone looks for information. You can grow your audience and improve SEO by posting regular videos, updates and information.
Rich snippets are a way to improve SEO through embedded video explanations and structured data. These visual representations of your page are more popular than site descriptions.
SEO is essential to any successful marketing strategy. Animation video explainers are a great way to improve your SEO rankings.
5. You Can Share These Animated Explainer Video Tutorials
While the main purpose of animated explainer videos is to explain, regardless of whether the solution is a problem or the plan of action for a start-up, there are many benefits to making the video entertaining and shareable.
A successful explainer video doesn’t need to have millions of shares. One thousand shares, or even a few hundred, can make a huge difference to a company’s visibility.
This is why animated explainer videos must be made with this mindset. A boring video won’t get shared by anyone. But a funny, clever, and unexpected video might be shared with others beyond the targeted audience.
Your animated explainer videos should be something you want to share with friends and family, even if your target audience is not for them.
6. Animated Explainer videos can simplify complex concepts
Customers don’t get the concept of how products and services work, so it can be difficult to explain why they are superior. Most people are too busy to learn enough information by traditional explanations.
Animated explainer video can keep audiences engaged while simplifying complex topics into manageable pieces that they can understand. Animation combined with great music and voiceovers can make learning new information more fun and appealing.
7. Animated Explainer videos are surprisingly affordable
You might assume that creating animated explainer videos would be costly considering all of these benefits. It’s not. Animations are more affordable than broadcast commercials and explainer videos.
They are easy to produce, so there is less production crew man-hours.
They don’t require expensive sets, as everything is done on a PC.
They don’t need actors, designers, costumers or caterers.
While traditional video production can have limitations creatively, animation is possible.
Copyright – Classicalnet