Video marketing is a great way for customers to get in touch with you and your target audience. Before you jump in to video marketing, consider the pros as well as cons. Videos can be a lot of work. It takes a lot to make videos and edit them can be tiring. It is worth it.
Video production is an option to add video marketing to your small-business strategy. Here are some of the benefits you will get and how it can benefit you.
Video Marketing is a Must for Small Businesses
A small business owner knows that it is important to maximize your marketing budget. It can be difficult to know which channels will work best for your business. The phrase “content is King” rings true but the type of content that most effectively reaches most consumers is changing.
Recent studies reveal that on average, 33.7% spend four to ten hours per week online watching videos. Another 27.2% say they spend more that 10 hours per semaine online. These numbers have risen significantly, particularly due to the pandemic. 68% say the pandemic affected how much video they watch online. 96% agree that their total screen time has increased.
What does this mean to your small business? Marketing professionals are claiming video as an integral part of their strategies. And 87% say it provides them with a positive ROI. This means that video marketing is essential for small businesses.
There are four benefits to video production Exeter for small businesses
A video production can be a great tool for small businesses to gain more customers, increase leads, and establish stronger relationships with clients. Here are some great benefits of video production that you can’t ignore:
1. Increased brand awareness
Video content is the best way for your brand to be discovered. Study after study has shown that around 90% of YouTube users are able to discover new brands and products. 70% of YouTube users claim they’ve purchased products from brands based on videos they’ve viewed. Even though there is so much potential, only 9 percent of small businesses use YouTube to promote their products and services.
Small businesses could reap the benefits of video production when they are trying to raise brand awareness.
Social media is used by approximately 3.6 million people worldwide. Small businesses should make the most of these tools. However, it is not enough to create a Facebook or Instagram account. Your community must be actively built, and that means engaging in social media at every opportunity.
Studies have shown that social media videos can prove to be a powerful resource. A study showed that 62% of people were more interested in brands after viewing a video in a Facebook Story. Another study showed that social video can generate as much as 1200% more share than both text and images.
2. Improved understanding of products/services
Research shows that when it comes to explaining your brand to customers, video content is more popular than text posts. 94% believe videos are more effective in explaining their products to viewers.
It’s almost impossible for a person to explain a product or service by just text. Videos are a great tool to help customers understand what you’re selling, its importance, and how it works.
3. Builds Trust
Small businesses have many advantages, but the best is video. Video helps to build trust. Video content is a great way to help customers trust you, since most consumers have doubts about businesses. Video content is not only powerful in building credibility, but it can also be a way to help your business stand out among your customers.
You can use video to build trust in a variety of ways, such as sharing information about your brand and products, or customer testimonial videos. Studies show that 91% of consumers aged 18-34 trust customer reviews as much or more than friend recommendations. This is a great opportunity to connect with your audience.
4. Video Content is preferred by consumers
Videos are becoming more popular with consumers, who are spending more time online viewing videos. 68% of respondents said that videos were preferable to reading articles, ebooks, or infographics when they had to choose from different content types for learning about new products.
Video content is more engaging and much easier to digest than text. Research shows that viewers retain 95% of what they see, whereas those who only read text content retain 10%. This means that small business owners can communicate more easily with video content and reach a wider audience using it.
Get started now and reap the rewards of video production
Small businesses can reap the many benefits of video production. When done correctly, they are incredibly beneficial. You can learn how video content can help build trust with your customers and improve customer understanding about your brand and products. It also generates leads and sales for your company.
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