Facebook Inc is one of the most valuable businesses in the world. It is the owner of Facebook, Facebook Messenger, WhatsApp and Instagram. Each of them is among the top five applications in the world to be downloaded, and has more than 1 billion users. It’s a fact that if your business isn’t prominent on Facebook or the other apps it has you won’t gain much popularity.
Facebook and gambling online
As an American business, Facebook is understandably cautious regarding its involvement in any kind of online gambling whether inside the USA or elsewhere. Reverberations generated by US legislation passed during 2006 (UIGEA) that effectively banned all online gambling in the USA continue to reverberate until this day. The largest US businesses are still extremely concerned about promoting any type of gambling online.
This is the process of getting approval from Facebook to market the gambling product
If you’re advertising competitions or draws, or any other gambling products on Facebook It is highly likely that you’ll be asked to request approval in advance of your account. The procedure involves filling out an Online Real Money Gaming (“RMG”) Application Form and Facebook’s RMG Questionnaire. Facebook RMG Questionnaire.
An initial written approval requires written approval from Facebook before it can accept advertisers that offer RMG. Advertisers who seek approval for their ads must choose the region in which they want to promote their business and provide the domain name they wish to utilize. The applicants should explain on the RMG Questionnaire how they will restrict access to unauthorised users on their site (e.g. players who are minors or who are outside of the permitted territory) and also explain why the site’s activity is legal. For licensed operators of gambling that are underage, a copy of the license authorising the activities in the region is required. If the activity is not within those who define “gambling” (e.g. an activity that is based on skill or a draw for free) A written statement from a qualified legal professional is required in order to prove that the game is legal in the area without the requirement for a license.
Did you Know? Right Global Group provide expert RMG license help.
Requesting a legal and written approval regarding your gambling product
If you’re seeking Facebook marketing approval but require an opinion from a lawyer regarding whether or not you can legally use your offering to be sold in Great Britain, we can assist. We’ve recently provided advice to the majority of customers whose accounts for advertising were rescinded after receiving our opinion in writing by Facebook.
We can also examine your site from a commercial standpoint and also examine the terms of your agreement, as well as marketing, to ensure your website is in compliance with the laws governing advertising and consumer laws.