When 1st impressions count, it’s only right that you’re able to provide a great experience for each stand guest at your next tradeshow. Meeting and greeting your guests come with great responsibility, as you’ll be setting the tone for their visit.
Being the face of an organisation requires full understanding of the business and of the products and services you have available. With the right people and the right attitude, it’s without a doubt you’ll take the exhibition hall by storm.
Designated Roles
On the day of the event, it’s a good idea to provide a clear plan for each individual. By setting a plan, each staff member will have a designated role and a goal in which they are working toward throughout the day.
Setting a goal gives a push of encouragement and helps with productivity throughout the event. Structure is always useful and has each corner of the space manned, ready to speak to customers from all angles.
Body Language
Possessing the right body language does the speaking when you’re not able to. Your stand staff need to be friendly, happy and approachable in order to partake in conversations with potential clients.
Body language taps in heavily to first impressions and could be the difference between a busy or deserted stand space.
Highly Trained
Placing highly trained and knowledgeable staff at your stand is the best decision you can make. With the main goal being to meet, educate and gain new business, it’s imperative that the business and services can be explained to a high standard.
Also factor in the ability to answer questions and providing confidence in the brand. The more a visitor can learn about the business, the more business opportunities you may have.
No food Rule
Seeing people eating and drinking at an exhibition isn’t a professional view and can make it difficult to approach. Not to mention any wrappers and crumbs left behind, it can take away the spark of a well designed exhibition stand space.
Having drinks hidden in an exhibition counter is fine, as you’ll need to hydrate through the day. But save the snacks for break time.
Dress Code
Dressing smart not only looks good but makes you feel good too! A business dress code should be applied to all events, as you never know who you’ll meet, so being as smart as possible could pay off.
By pairing all the tips together with a smart business outfit, it’s safe to say you’ll be ticking all the boxes with tradeshow etiquette.