Fjällräven has actually been the best brand in Sweden for tough, practical knapsacks for several years. Established in the 1960s by Åke Nordin, he uncovered that adding a structure to a knapsack would certainly assist spread the weight, making it less complicated to wear and also more comfortable to lug. The Kånken backpacks have actually been staples for Sweden’s youngsters since– the vibrant, water-proof and sturdy designs making the ideal institution bag. On the other hand the remainder of the array is designed for the outdoors, used by walkers as well as campers for their functionality, convenience and wise remedies.
Lately, nonetheless, we’ve seen Fjällräven relocate away from its slightly geeky, functional photo to a cult fashion tag liked for its easy utilitarian styles. Like numerous Scandinavian brands, it’s one that has taken off in the past few years. Around the globe, fashionistas are turning to Nordic brand names for wearable, easy, minimalist clothing and devices that are premium and will certainly last a life time. Eschewing in-your-face logos and also marketing campaign, these brands develop authentic pieces that represent themselves.
So how do you style a typically ‘unpopular’ Fjällräven backpack to make it trendy and also elegant? We’ve aimed to some of our favourite bloggers and road design celebrities for different methods to style these timeless knapsacks …
First off, we have blog writer Annabel from Flushing Passion shaking a sunny variation of the Canadian Tuxedo, with a classic black Fjällräven bag. We love the casual, laidback look and just how she includes her knapsack right into the ever-present double denim trend.
Susie Lau, aka Susie Bubble, is just one of Britain’s most successful blog owners. Understood for her eccentric, imaginative and maximalist design, she’s a street-style favourite and her blog Design Bubble has actually expanded to unmatched elevations. Here she demonstrates how Fjällräven can be put on in a creative, unusual way, wearing her pale pink backpack with a printed jumper, statement shorts and metallic brogues.
Swedish model Sara Blomqvist was seen wearing her green Kånken with a blue printed jumpsuit and also New Equilibrium instructors, providing a fashion-forward side to Fjällräven.
Russian blogger Yana from A Handful of Stories likewise pairs her backpack with on-trend instructors, wearing a raincoat as well as layering a jumper over a shirt to smarten up her clothing; a lesson in easygoing, city chic.
One of the best aspects of Fjällräven is that it’s unisex, looking equally as good on the young boys as it does on the ladies. This trendy Fjällräven wearer demonstrates how to provide a city spin to the Kånken, pairing it with an intense orange jumper and also dark grey joggers.